Monthly Archives: August 2013

The Buzz On LinkedIn University Pages

An intriguing look at how LinkedIn’s new, much deeper approach to colleges and universities might impact advancement professionals, including both fundraisers and alumni relations staff. A worthwhile read!


Jen Doak (@jpdoak) is the online communications specialist at CASE and an alumna of the University of Connecticut. Kristin Simonetti (@KMSeditor) is a senior editor of CURRENTS at CASE, a former alumni communications professional and an alumna of Elon University .

LinkedIn announced its new university pages feature this week and there’s been a lot of buzz, much of it suggesting that the pages could be a real boon for alumni and prospective students. So what should advancement professionals know about them?

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