An intriguing look at how LinkedIn’s new, much deeper approach to colleges and universities might impact advancement professionals, including both fundraisers and alumni relations staff. A worthwhile read!
Jen Doak (@jpdoak) is the online communications specialist at CASE and an alumna of the University of Connecticut. Kristin Simonetti (@KMSeditor) is a senior editor of CURRENTS at CASE, a former alumni communications professional and an alumna of Elon University .
LinkedIn announced its new university pages feature this week and there’s been a lot of buzz, much of it suggesting that the pages could be a real boon for alumni and prospective students. So what should advancement professionals know about them?
- Mike Richwalsky, senior director of creative services and e-marketing at John Carroll University, provides a thoughtful rundown of the pros and and cons of the pages.
- Evertrue gives LinkedIn’s university pages a thumbs-up, saying they are “a great step forward for prospective students to discover their perfect college fit as well as for current students and alumni to land their dream job.”
View original post 732 more words