Category Archives: Social Media

Simple tips for social media use for non-profits

SocialMedia_1I’ve had several conversations in recent weeks with non-profit board members and executives wrestling with how to utilize social media in their fundraising efforts. They almost universally know they need to do something, but they don’t necessarily know what or how.

As the success of the recent “Big Day of Giving” on May 6 illustrates, social media can be a powerful tool for engaging prospective donors to support a cause – both by giving and by spreading the word to others. Continue reading

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Filed under Professional Development, Social Media

Talking fundraising, nonprofits and more on “The Powder Keg of Awesome”

I had the pleasure this morning of talking fundraising, nonprofits, and a variety of related topics on the Powder Keg of Awesome, the venerable and often irreverent internet radio podcast now in its third year on the air. Hosts Jerry Kennedy and Jackie Dotson fostered a free-flowing session along with producer Michael Clark, and the four-way dialogue touched on a variety of topics surrounding best practices for nonprofit organizations, the stumbling blocks many organizations run into as they attempt to grow, the cost-benefit analysis that should accompany any fundraising event, and the importance of working with the right consultant for your organization.

You can listen to the entire one-hour podcast from BlogTalkRadio right here.

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Filed under Philanthropy, Social Media

Louder doesn’t always equal better

One of the great challenges for underserved populations in our country is of course access to higher education, which can be the determining factor in escaping poverty.  For example, only 5% of Native Americans living on reservations can afford to go to college.

There’s an TV ad campaign that’s been running for awhile now seeking to entice donors to give to the American Indian Scholarship Fund. Continue reading

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Filed under Higher Education, Philanthropy, Social Media

Benchmarking Facebook page growth among Sacramento nonprofits

Very interesting glimpse by Betsy Stone at the growth in Facebook presence/following among Sacramento-based non-profit organizations over the past nine months.

Betsy Stone's The Philanthrophile

We interrupt our series on strategic planning for nonprofits to check in on an important tactic. Although organizations like NTEN collect and report valuable benchmark data about online communication and fundraising by nonprofits, they usually survey nonprofits that are much larger than those in a community the size of Sacramento.

Starting in March 2010, I began collecting information about Sacramento nonprofits’ Facebook results. Initially I looked at a dozen or so. In September 2011, I expanded my efforts and started tracking more than 30 organizations’ Facebook pages. I took another snapshot today.

Since I have more data for the 9-month period, I’ll report that. Excluding three outliers, nonprofits here in Sacramento experienced an average growth of 38.6% in “likes” over the past 9 months. Among nonprofits who had between 500 and 1,000 “likes” as of September 2011, Effie Yeaw appears to be the winner. In September 2011, they…

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Filed under Philanthropy, Social Media