I’ve had several conversations in recent weeks with non-profit board members and executives wrestling with how to utilize social media in their fundraising efforts. They almost universally know they need to do something, but they don’t necessarily know what or how.
As the success of the recent “Big Day of Giving” on May 6 illustrates, social media can be a powerful tool for engaging prospective donors to support a cause – both by giving and by spreading the word to others. Continue reading