An intriguing look at how LinkedIn’s new, much deeper approach to colleges and universities might impact advancement professionals, including both fundraisers and alumni relations staff. A worthwhile read!
Jen Doak (@jpdoak) is the online communications specialist at CASE and an alumna of the University of Connecticut. Kristin Simonetti (@KMSeditor) is a senior editor of CURRENTS at CASE, a former alumni communications professional and an alumna of Elon University .
LinkedIn announced its new university pages feature this week and there’s been a lot of buzz, much of it suggesting that the pages could be a real boon for alumni and prospective students. So what should advancement professionals know about them?
- Mike Richwalsky, senior director of creative services and e-marketing at John Carroll University, provides a thoughtful rundown of the pros and and cons of the pages.
- Evertrue gives LinkedIn’s university pages a thumbs-up, saying they are “a great step forward for prospective students to discover their perfect college fit as well as for current students and alumni to land their dream job.”
- College…
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