Benchmarking Facebook page growth among Sacramento nonprofits

Very interesting glimpse by Betsy Stone at the growth in Facebook presence/following among Sacramento-based non-profit organizations over the past nine months.

Betsy Stone's The Philanthrophile

We interrupt our series on strategic planning for nonprofits to check in on an important tactic. Although organizations like NTEN collect and report valuable benchmark data about online communication and fundraising by nonprofits, they usually survey nonprofits that are much larger than those in a community the size of Sacramento.

Starting in March 2010, I began collecting information about Sacramento nonprofits’ Facebook results. Initially I looked at a dozen or so. In September 2011, I expanded my efforts and started tracking more than 30 organizations’ Facebook pages. I took another snapshot today.

Since I have more data for the 9-month period, I’ll report that. Excluding three outliers, nonprofits here in Sacramento experienced an average growth of 38.6% in “likes” over the past 9 months. Among nonprofits who had between 500 and 1,000 “likes” as of September 2011, Effie Yeaw appears to be the winner. In September 2011, they…

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1 Comment

Filed under Philanthropy, Social Media

One response to “Benchmarking Facebook page growth among Sacramento nonprofits

  1. Glad you found it interesting, Paul. One of the organizations I talked to after the post offered the opinion that the second 1,000 likes goes faster than the first. There is a growing number of nonprofits in the position to test that theory!

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